Group Brand Manager - FMCG/Personal Care/Healthcare/OTC

Group Brand Manager-FMCG-Personal Care-Health Care-OTC

Position: Group Brand Manager - Marketing

Reporting To - Sr. GM - Marketing

Experience : 6-10 years

Qualification : MBA/PGDM

Job Responsibility :

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Understands the strategic business requirement of the organization based on the organisation growth focus and strategy.

- Strategies on new product development & reaching to new segments by continuously

- Scanning the business environment for untapped consumer bases based on market intelligence.

- Guides brand & category managers to develop these strategies into detailed marketing plans and executions.

- Ensures individual brand focus is maintained through all possible media options and co-ordinates with Corporate communication to ensure alignment of branding strategy and individual brands.

- Takes overall responsibility for Product Conceptualisation, positioning & New product development in co-ordination with R& D.

- Develops Annual Plans & Budgeting for the brand and monitors the expenditure.

- Interacts with all employees on a regular basis to understand their key concerns and ensures the development of systems and policies that are enabling in nature.