Senior Recruitment Consultant at ACH Management Consultant
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Group Brand Manager/AGM/DGM - Consumer Care - FMCG - IIM/XLRI/FMS/MDI (9-12 yrs)
Our client is a Reputed FMCG company in Personal Care Products.
Position: Group Brand Manager/AGM/DGM - Consumer Care
MBA/PGDBM (Full Time/Regular) from Premium & Tier 1 Institutes with minimum 9+yrs of post qualification marketing experience and at least 2-3 years in a position of similar responsibility.
Product Line - Personal Care/ foods/Homecare
- Develops a strategy for the brand in alignment with the corporate plans and overall marketing plans.
- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity
- To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget.
- P&L Management - including Media plan, BTL Plan (consumer experience to grow) and Trade plan