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Lead-Talent Acquisition at Group Bayport
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Group Bayport - Manager/Senior Manager - Search Engine Marketing - IIT/NIT/BITS/IIM/ISB/MDI/FMS (8-12 yrs)
About the Role :
We are looking for SEM/PPC professionals having strong numerical / analytical skills and enjoy pushing boundaries continuously and looking to establish themselves as digital marketing experts in the industry.
Designation : Senior Manager-SEM
Location : Gurugram (Haryana), India.
Job Responsibilities:
- Managing extremely large scale paid marketing campaigns through SEM.
- Developing a holistic view for specific categories and manage complete P/L of the categories across both mobile and desktop while ensuring deployment of allocated spends and driving high-quality traffic and conversions.
- Prides himself / herself on leading adoption of cutting edge digital marketing practices and tools.
- Enjoys working in teams with top quality talent.
- Willing to take on additional responsibilities in the digital marketing space beyond SEM when the opportunity arises
What we require (Desired Skills and abilities) :
Skills:
- Strong capacity for logical thinking, quantitative ability - ability to deal with numbers is very important.
- Should have handled Adwords budget more than 1 million a month in e-commerce domain.
- Hunger for staying up-to-date with the latest trends and tools in the digital marketing space. We believe in doing cutting edge work and believe in hiring talent who believes likewise.
- Expertise in Adwords (Search & Display) -Work on digital performance marketing using platforms like Google AdWords, Facebook among others.
- Good understanding of digital paid media best practices/ Pay Per Click (PPC) optimization, Remarketing, A/B Testing
- Good communication skills.
- Strong Excel skills preferred.
- Expertise in Google Analytics.
Experience:
- 8+ years of experience in SEM (Google, Bing & Facebook Paid)
Educational Certifications: B.Tech/MBA (Top Tier Institute)
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