Amazon PPC Manager

About Group Bayport :

Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B and B2C organization that has re-defined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities and global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, UK, and India through its family of brands - BannerBuzz, Covers & All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalised statement through customization.

While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1450+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit:

https://groupbayport.com/about-us/

https://www.linkedin.com/company/groupbayport/mycompany/

About the Role:

In partnership with the Head - Marketplace, the Amazon PPC Manager will be responsible for working on Amazon marketplaces advertising platforms, strategizing and optimizing campaigns to increase sales and gain market share.

Designation - Amazon PPC Manager

Location - Delhi NCR/Gurgaon - Haryana

Job Responsibilities :

- Ownership of Amazon Marketing Services - Strategize, implement, measure the growth, and optimize campaigns.

- Build international AMS ad campaigns (US, CA, AU, UK, NZ)

- Develop branded Amazon Store page, A+ Content & Catalog Management (ASIN creations, media uploads) on Amazon vendor central.

- Work with respective stakeholders to get the A+ content, images & videos prepared for the product & Amazon store pages

- Ownership of content accuracy, branded pages, promos, ASIN consolidation, duplication, etc. to maximize revenue.

- Develop an Amazon advertising strategy with budgets

- Launch, assess and optimize PPC campaigns

- Monitor budgets, optimize spend and performance on a continuous basis to improve ROI

- Thorough and periodic keyword research

- Competitor and Product research and analysis

- Alignment of spends with revenue

- Maintain lower ACOS, better ROAS

- Keep abreast of PPC trends and requirements

- Communicate regularly with internal teams on status, timelines, budgets, deliverables etc.

- Prepare and present metrics, complete and accurate data in weekly, monthly reports.

- Understanding business/revenue model and goals. Strategizing, planning, budgeting & execution.

- Consumer profiling & define Target Audience - Draw Consumer insights & map digital touch points

- Generate campaign and analytics insights by analyzing digital & business data in depth - Manage day to day reporting

- Leverage Competitor Analysis to help to advertise growth

What we require (Desired Skills and abilities):

Skills:

- Good understanding of E-Commerce business

- Experience of working on Amazon marketplaces

- Strong attention to detail

- Ability to work efficiently, prioritize and manage multiple promos

- Knowledge of SEO and Digital Marketing concepts

- Highly analytical and solutions-oriented mindset

- Should possess enthusiasm, creativity, an entrepreneurial spirit with a growth mindset

- Should have worked on Amazon Marketplace tools such as Helium10

Experience: Min. 8 to 9 years of experience in Amazon Advertising tools / AMS

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