Category Manager

Roles & Responsibilities:

- Analyze user behavior and data to make data-driven decisions

- Enhance product discoverability through effective search and filtering options.

- Develop strategies for cross-selling and upselling to increase average order value.

- Monitor and analyze sales data to identify trends and opportunities for improvement.

- Conduct user testing and gather feedback to iterate and improve

- Implement strategies for product bundling and promotional offers.

- Optimize product recommendations and related product displays for increased conversions.

- Implement strategies to reduce shopping cart abandonment rates.

- Monitor and optimize product detail pages for enhanced engagement and conversions

- Collaborate with inventory and supply chain teams to ensure accurate stock availability.

- Analyze website data and user behavior to identify opportunities for improving conversion rates.

- Develop and execute A/B testing and conversion rate optimization strategies.

- Implement strategies to reduce shopping cart abandonment rates.

- Optimize product pages for improved conversions, including visuals, descriptions, and calls-to-action.

- Conduct competitor analysis to identify areas of improvement and differentiation.

- Utilize heatmaps, click tracking, and other tools to gather insights on user behavior.

- Optimize website loading speed to reduce bounce rates and improve conversions.

- Develop and implement strategies for effective pricing and promotions.

- Implement personalization techniques to enhance the relevance of product recommendations and offers.

- Conduct usability testing and user research to improve the overall website experience.

- Collaborate with marketing teams to align conversion rate optimization efforts with marketing campaigns.

- Implement persuasive and effective copywriting techniques for product descriptions and CTAs.

- Utilize social proof elements such as customer reviews and testimonials to boost conversions.

- Implement strategies for effective cross-selling and upselling.

- Develop and execute strategies for cart recovery and re-engagement with abandoned visitors.

- Optimize landing pages and email marketing campaigns for improved conversions.

- Monitor and analyze user feedback and surveys to identify areas of improvement.