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30/10 Vivek Gulati
COO at Grip Invest

Views:605 Applications:184 Rec. Actions:Recruiter Actions:15

Grip Invest - Manager - Product Marketing (7-10 yrs)

Delhi NCR Job Code: 1332201

Product Marketing Manager

What You'll Do:

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms

- Map all possible user journeys across cohorts and device a strategic plan for growth, and execute with appropriate content creation

- Data analysis across user journeys to optimise the experience and drive reinvestments

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert.

Qualifications / Skills:

- BA / BS (MBA Preferred) with 5 years prior experience in a similar position

- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

Women-friendly workplace:

Maternity and Paternity Benefits

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