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Grip Invest - Manager - Product Marketing (7-10 yrs)
Product Marketing Manager
What You'll Do:
- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors
- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms
- Map all possible user journeys across cohorts and device a strategic plan for growth, and execute with appropriate content creation
- Data analysis across user journeys to optimise the experience and drive reinvestments
- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players
- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral
- Demand generation - Develop and implement strategies to drive awareness and demand
- Evangelism - Serve as a company spokesperson and go-to product expert.
Qualifications / Skills:
- BA / BS (MBA Preferred) with 5 years prior experience in a similar position
- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing
- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail
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