GreyAtom - Lead - Content Editor & Content Strategist

GreyAtom is seeking a creative communications professional who blends strong written and communications skills with a passion for developing strategies, stories and experiences that motivate audiences and drive change. You will be responsible for leading the strategic development of content across channels, including our emails, blog, social channels, landing pages, website, and events.

Responsibilities

- Creating thoughtful, personalized and brand relevant content strategies and then execute across multiple online and offline channels / platforms

- Responsible for informing and executing on company's content marketing strategy and owning full editorial calendar

- Oversee efforts by writers and other creative and develop standards, systems and best practices from a creative content standpoint

- Lead ideation for visuals supporting written and/or video content, including guiding the storyboarding process.

- Liaise with blogger/influencer community to build relationships and identify opportunities for partnerships

- Develop a clear understanding of buyer personas and customer journey mapping

- Love both strategy and hands-on writing and editing.

- Collaborate with the PR, Demand Gen and Product Marketing teams on multi-channel campaigns that support pipeline and awareness goals.

Requirements

- BA/BS degree or equivalent practical experience.

- 3+ years of experience as a Content Strategist, Product Writer, or Copywriter.

- Excellent communication skills.

- Experience building successful multi-channel content strategies from the ground up, measuring results, and tinkering to optimize leads/conversions

- Fluency in written and verbal English.

- Experience working in an agile environment.

- Creative thinking and problem solving

- Strong portfolio of published or professional samples across a variety of B2B marketing channels - you should be comfortable creating case studies, email and webcast content, ebooks, blog and social posts, website copy, video clips, and more.