Great Learning - Senior Manager/Manager - CRM

Responsibilities:

- Working with various stakeholders across multiple teams (including product, tech, marketing, etc) and managing multichannel marketing campaigns

- Monitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical actions

- Performing analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channels

- Develop insights and identify opportunities to drive revenue growth

- Develop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upselling

- Lead Content Development efforts to improve CRM activities' effectiveness

- Creating periodic reports and preparing decks for reviews

- Conduct market research to follow trends and competition

Requirements:

- 3-5 years managing large customer databases

- Proven record in lead nurturing

- Revenue ownership in the current role is desirable

- Hands-on experience with marketing automation tools required

- Creative bent of mind with excellent analytical skills to build marketing strategies for various segment

- MBA from a top-tier Institute preferred

- Must be comfortable in a dynamic start-up environment (start-up experience is preferred)

- Bangalore-based role