We are looking for a Sr. Manager/ AGM - Digital Marketing to join our team. If you are passionate about putting the customer at the heart of marketing activities, creating high-quality and engaging campaigns and driving business success with it, we want you on our team!

As a Digital Marketing Manager, you would be responsible for :

1. Planning, designing and executing entire marketing roadmap for the programs offered by Great Lakes across both Chennai and Gurgaon campuses

2. Leading paid, digital and social marketing strategies to grow awareness, audience, sales and brand affinity

3. Designing and executing PPC and PPM campaigns across multiple channels like google, facebook, linkedin, instagram and other channel partner platforms

4. Planning and managing social media and content marketing campaigns

5. Measuring, analyzing and understanding marketing metrics to drive marketing decisions

6. Monitoring spend and growth through weekly reporting and A/B testing to improve the ROI

7. Collating customer data across multiple devices to develop mobile strategy

8. Driving execution and continuously evolving strategic recommendations based on data-driven insights

9. Managing email lifecycles to nurture leads and engage with customers

10. Creating content strategy for marketing collaterals like landing pages etc.

11. Continually and proactively searching for new opportunities to grow the channel

12. Partnering with brand and content teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals

Qualifications, Experience and Competency Requirements :

1. Bachelor's degree & MBA in Marketing from a premium school (preferable)

2. Demonstrated ability to meet targets with a keen eye on planning and execution

3. Market intelligence around best practices and current trends

4. Ability to work with senior management on critical time sensitive business initiatives

5. Excellent communication, collaboration, and planning skills with meticulous attention to detail

6. Should be a go-getter, self-driven and well organized

Remuneration :

1. Compensation as per industry standards

2. Benefits would be detailed in the final offer

About Great Lakes Institute of Management :

Great Lakes is one of India's leading business schools ranked among the top 10 by Business Today, Outlook and Careers 360 magazines and CNBC-TV18. In 2014, Great Lakes became the youngest school in India to receive the globally reputed AMBA accreditation, only the 7th in India and 210th in the world. Great Lakes currently has two campuses, one in Chennai and the other in Gurgaon. Its 27 acre fully residential world class flagship campus in Chennai is India's first LEED platinum rated campus.

Great Lakes offers full-time management programs, part-time programs for executives and working professionals and domain focused programs in the domain of Business Analytics, Machine Learning & Artificial Intelligence. It also continually innovates in terms of developing new programs and learning solutions based on unmet market needs and offers them across multiple geographies and through online learning. Students graduating from Great Lakes are recruited by renowned organizations both in India and overseas.

Great Lakes has a culture driven by :

- Innovation and of challenging the status quo : which has enabled it to develop and launch a variety of programs to meet the requirements of the market

- Customer Centricity : pro-actively learning and understanding the evolving requirements of its key stakeholders and responding to them

- Mutual respect and Empowerment : where team members are empowered and expected to achieve organizations objectives with minimal supervision and mutual accountability

More information on Great Lakes and its various programs can be found at www.greatlakes.edu.in

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