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05/04 Devanshi Raichura
Head - People Practices & Culture at Grayquest Education Finance Pvt. Ltd.

Views:319 Applications:110 Rec. Actions:Recruiter Actions:6

Grayquest - Manager - Digital Marketing/CRM - IIM/ISB/FMS/MDI (1-5 yrs)

Mumbai Job Code: 1243106

Digital Marketing - CRM - Manager


This role will involve a mix of marketing and analytical skills.

A typical day for the individual will include :

- Working with stakeholders across multiple teams (Business, Growth, Risk, Operations, Leadership) to plan and manage multi-channel marketing campaigns

- Monitor performance of each channel - particularly WhatsApp and customer cohorts and take surgical actions

- Perform deep-dives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels

- Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels

- Track marketing metrics and trends, like conversion rates and web analytics.

- Publish periodic reports and prepare decks for reviews with Senior Management

- Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met

- Conduct market research to follow trends and competition

Requirements :

- 1-5 years of experience with at least 2 years of experience in CRM/Digital Marketing operations

- Technical expertise with CRM and analytical systems

- Knowledge of online marketing methods and best practices

- Solid background in customer acquisition/retention strategies is a plus

- Efficient project and people management skills

- Good communication and presentation skills - Written and Verbal

- Bachelors/ MBA from premier institutions

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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