GrayQuest - Lead - Marketing & Growth - Education Fintech - Mumbai

We are a looking for a hustle and growth oriented leader to join our marketing team. This will be an all-encompassing role covering the complete spectrum of marketing initiatives ranging from branding, online/digital marketing, offline marketing, customer acquisition & engagement strategies and finally analytics. This will also include complete ownership of quarterly plans.

GrayQuest is a fintech company focused on the education sector. Our proposition is a convinience credit product coupled with a pioneering membership priveleges program focussed on the education sector. We are currently a 30 member team and actively scaling our organization based out of Parel, Mumbai.

KEY RESPONSIBILITIES :

- Contribute to the executive leadership of the overall business as an active member of the core executive team.

- Contribute to SEO strategy and execution and sales lead generation

- Devise a very strong direct/organic customer acquisition and retention plan for the organization.

- Manage brand guidelines for the company

- Create communications strategies and formulate appropriate messaging

- Develop & implement an integrated marketing plan which would include online & offline marketing to maximize the value of customer lifecycle & retention.

- Campaign Planning (Planning, Budgeting, Calendar Finalization & Innovations). Analyzing market, competition & consumer behaviour to deliver insights & inputs into communication planning & development.

- Lead the measurement of marketing initiatives/spend & evaluation of change in strategy.

- Develop communication plans, calendars, and campaigns; Proactively revise and modify plans to adapt to marketing requirements

- Design, implement and manage online and offline marketing programs - including social media initiatives and focusing on building awareness and customer acquisition

- Champion regular reporting & analysis of marketing activity, focusing on return on investment.

- Create sales collaterals including presentations, case studies and other promotional materials

- Generate quality traffic to the website/ mobile application to ensure target conversion rates.

- Complete ownership of offline events

- Work with the offline marketing to enhance/promote any offline activities on digital media.

- Report effectiveness of all digital activity including web analytics, conversions etc. for each campaign.

Functional Expectations :

- 3-7 years of relevant work experience

- Prior experience/ competency or ability to build social community would be preferred.

- Experience in devising Marketing Program based on Market Research & Customer Segmentation.

- Experience across other marketing channels such as partner marketing, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels.

- Constant drive to exceed customer expectations

- Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.

- Excellent relationship management, communication and organizational skills

- Prior start-up experience of growing an internet product

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