GoScale - Head - Digital Marketing (7-10 yrs)
Head - Digital Marketing
We would love to talk to you if :
- You have the fire and desire to change the world.
- You have 7+ years experience with Growth Marketing, Digital Marketing or Product Marketing role.
- You are passionate about growth marketing, especially for the B2B industry which includes SaaS or Service.
- Have worked with startups and love the energy, dynamicity, and agility of working with startups.
- You are very updated of latest growth marketing trends and you love to read about what is happening in the industry.
- You are an amazing storyteller and understand the power of storytelling.
- You can make smart decisions independently and if you do mistakes you learn from them
- You are obsessed with data and customer relationships. You follow consumer psychology or behavioral economics to drive your campaigns for maximum ROI.
- You put profitability above creativity and make sure that the campaigns are helping us drive revenue in the long term.
- You are an amazing content writer and can create content for Copy, Blogs, Webinars, Ebooks... basically anything content.
- You prefer autonomy and enjoy being a part of the ecosystem where you- re making your own decisions rather than someone else telling you what you are supposed to do. Excited about solving tough problems. Big goals don- t scare you and you get intense satisfaction just by crushing those big goals.
- You have an eye for beautiful designs and really care to put the best designs in front of the customers.
To apply, you should know the following things :
- How to design, execute and scale growth campaigns and should have a proven track record for the same.
- Understand how content marketing works and how to use it to scale the lead funnel.
- Experiments like A/B testing or Multivariate testing to optimize conversions.
- Landing pages and websites and making sure that they are well optimized for conversions.
- Data Analysis using Excel, R or any other methods. This includes things like Vlookup, Pivot tables or scripting.
- Using social media to scale the brand following. Putting in the right hacks on our social media channels to scale the followings and leads
- Cold Email Marketing
- SEO, both on-page and off-page.
- Bonus point if you know HTML, CSS or basic script writing.
You will be doing :
- Identifying growth channels that are repeatable and scalable and scale those channels phenomenally.
- Work with the founders to take strategic decisions and scaling the company
- Scale the team for the repeatable and scalable channels.