We are looking to hire an experienced marketer to setup and run automated marketing campaigns to drive lead nurturing, conversion and retention at gonoise.com. You will be responsible for Data Management, User Segmentation, Performance Measurement and reporting. Work closely with Product and Tech on User Journeys and to identify events and metrics to be captured. Setup funnels to measure conversion rates across segments and journeys. Drive end to end campaign management from segmentation, ideation, content, distribution and measurement. Ongoing Responsibilities Include - Data Management, Segmentation, Campaigns &amp; Journey Setup and Execution. - Setup of User Funnels, Campaign Performance Reporting and Insights. - Project and track KPIs: Open Rates, Click Rates, Lead Generation, Conversion. - Work closely with data engineers to maintain data integrity and accuracy. - Conduct A/B testing for improvements of metrics and KPI. - Tracking and analyzing customer needs based on customer behavior including searching, browsing and purchasing. - Developing promotions and excellence in execution to maximize ROI - Developing, testing and analyzing new tactics to increase conversion rates and sharing them within the organization Basic Qualifications - Excellent written and verbal communication skills - Strong bias for action and ability to prioritize - Desire to participate in change and appreciate a dynamic environment with rapidly changing priorities - Ability to use hard data and metrics to make and support decisions - Demonstrate organizational skills, flexibility and ability to produce results in a fast paced environment Preferred Qualifications : - B.Tech/B.E. in Any Specialization, MBA/PGDM in Marketing - 1+ years in Marketing Automation at Ecommerce Company. - 2+ years of experience in Digital Marketing domain is preferred. - 2+ years- experience in tools like WebEngage, Clevertap, Moengage, Smarttech, BareMetrics, Mixpanel, Adobe Analytics - Consumer mindset to understand user experience, persona, personalised marketing. - Strong attention to details, problem-solver and independent performer. - Prior experience in a campaign management role is preferable - Prior work experience is mandatory. Relevant experience in retail, marketing or communications will be preferred.

Gurgaon/Gurugram

 GoNoise.com - Lead - Marketing Automation  

 GoNoise.com - Lead - Marketing Automation   ,Job Description for  GoNoise.com - Lead - Marketing Automation   in Noise in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!

Job Description for  GoNoise.com - Lead - Marketing Automation   in Noise in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!