The objective of this position is to entail effectively and manage all major aspects of Corporate Branding and Project Marketing.
It would broadly encapsulate Above the line (ATL)/Below the line (BTL) marketing activities, developing project specific promotion material like brochures / renders / animation, consumer research, developing and managing web content, product and process innovation, competitive analysis, Campaign Management. on-site activities like sample flat concept development / prototype (model) development / sales data tracking and mining.
To be the custodian of the brand across all customer touch points.
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