Godrej Consumer Products - Area Sales Manager - IIM/ISB/MDI/FMS

Area Sales Manager - Godrej Consumer Products Ltd.

Area Sales Manager: One of the key strategic imperatives at GCPL is building of a cutting edge, future ready sales & distribution organization

The key responsibilities for this role would include:

- Demonstrates deep understanding of customers, shoppers and competitors

- Develops strong win-win relationships with distributors and key retailers in the market

- Actively listens to Channel Partner and Trade partners ' feedback and takes necessary action to improve overall quality of service to our partners

- Engages with channel partners developing strong JBPs, and Influences to invest resources in company initiatives like process, expansion, projects like split line and create the required buy-in

- Influences channel partners look at the medium to long term picture while asking them for the required investments

- Understands business and is able to create & execute growth plans through systematic planning & organising

- Identifies & quantify 'sources of growth' and build plans accordingly (Focus Areas & Enablers, Annual Plan)

- Effectively looks at both internal and external data sets to make robust area growth plans

- Identifies trends from the data, correlate business growth with market intelligence and come out with required inferences

- Ensures superior communication of objectives through Area review meets

- Develops an ability to plan and execute effective long range area sales growth plan

- Leverages trade marketing inputs (schemes/activation) more effectively looking at the investment & opportunity to gain

- Manages accurate stock planning & logistics (Launch Estimates) and sales forecast at monthly level

- Build & Lead a strong & capable team

- Leading, supervising and controlling his team of Sales Officers for the implementation of the growth agenda in the area through the opportunities addressed by: - Key Geography - Key Channels - Key People - Key Categories & Brands - Sales Infrastructure & processes

- Identifies & differentiate talent basis performance & potential

- Coaches & inspires front line sales staff to execute broad market plans and achieve stretch goals and drive best in class DSR capability

- Build capability with the team for technological approach and knowledge

- Builds robust development plans for his team, based on each individual's competency gaps and growth aspiration

- Flawless Execution

- Achieve value and process objectives in his area

- Develop understanding and successfully roll out pilots and projects as per SOP

- Leverages trade marketing inputs (schemes/activation) more effectively looking at the investment & opportunity to gain

- Touring by objectives

- Review of Focus Areas

- Understands how to effectively mitigate competitive threats; and also strengthen the team's weak areas

QUALIFICATION & EXPERIENCE : 

- Post Graduate degree (MBA) in Sales & marketing, preferably from a premier B-school.

- Total experience in the range of 1 -2 years of ASM or equivalent experience in FMCG or allied sectors

- The incumbent should have led a team, be strong on execution and acquired a well-developed ability in influencing senior business leaders.

SKILLS REQUIRED :

- Good interpersonal skills to navigate cross-functional teams

- Able to work under pressure and meet deadlines

- Capable of managing a team

- Proactive and ability to handle ambiguity

- High energy and drive - High planning and priority setting skills

- Highly consumer and customer focused

- Proven analytical and critical thinking skills