GoAir - Manager - Branding

Position: Manager Branding

Department: Marketing

Job Purpose: Responsible for developing and maintaining marketing strategies to meet agreed company objectives. Evaluates customer research, market conditions, and competitor data and implement marketing plan alterations as needed. Oversees all marketing, advertising and promotional staff and activities.

Key Accountabilities

1. Spearheads the Brand marketing and new product development activities.

2. Develops and keeps updated the Brand manual.

3. Ensure Brand compliance across all mediums.

4. Initiates audits to identify and correct Brand related issues.

5. Develops and implements processes that ensure that Brand guidelines are adhered.

6. Creates appropriate Brand visibility.

7. Researches and proposes branding of new product or services.

8. Ensures Brand communication is consistent and adheres to the principles.

9. Coordinates with Service Quality to ensure Brand implementation guidelines are adhered.

10. Works with suppliers and agencies to develop and implement Brand guidelines.

11. Ensures appropriate branding at airports, coaches, In-flights and other touch points

Competencies

A. Core Competencies

1. Consumer Understanding Expert

2. Marketing Strategizing and Planning Expert

3. Positioning and Branding Expert

4. Marketing Communications Expert

5. Interpersonal Skills & Communication Expert

6. Team Management & Leadership qualities Expert

B. Functional Competencies

1. Public and Media Relations Expert

2. Event Management Expert

3. Measurement and Controlling Expert

4. Market Research and Analytics Expert

Necessary: MBA in Marketing Desirable & Additional Certification/Diploma in Strategic and Analytical Management

Necessary: Should have minimum 8 years of experience in Brand Management/Brand building.