Go To Market Consultant - Cybersecurity Services & Solutions

Position Vacant OR Designation - Go-To-Market (GTM) Consultant

No. of vacancies : 2

Job Description / Responsibilities :

- Design and execute scalable Go-To-Market strategy for cybersecurity services and solutions

- Build and optimize full-funnel growth strategy across acquisition, activation, conversion, and retention

- Develop structured sales & marketing funnels aligned with enterprise and mid-market buyers

- Lead Demand Generation campaigns across digital, outbound, content, and partnerships

- Create ICP definition, buyer personas, and positioning frameworks

- Drive ABM (Account-Based Marketing) strategies for enterprise deal pipelines

- Optimize CPL, CAC, funnel conversion rates, and revenue attribution models

- Support leadership with market intelligence, competitive positioning & pricing strategy

- Collaborate with sales teams to improve MQL SQL Deal closures

- Create repeatable playbooks, SOPs, and campaign frameworks

Work experience - (Min. & Max.) : 8-10 Years

Functional Area - Marketing

Industry - Cybersecurity / Marketing / B2B SaaS / IT Services

Keywords - (or key skills) :

- Go-To-Market (GTM) Strategy

- Growth Marketing

- Demand Generation

- B2B Performance Marketing

- Funnel & Revenue Operations

- ABM (Account-Based Marketing)

- Lead Generation & Pipeline Acceleration

- Marketing Automation & CRM Strategy

- Enterprise & Mid-Market Sales Alignment

- Cybersecurity / SaaS Marketing (Preferred)

Location of Job - Remote (India & Global)

Desired profile of the candidate :

- Proven experience in building GTM strategy from scratch to scale

- Strong background in B2B growth & demand marketing

- Experience working with enterprise sales cycles & long-deal funnels

- Deep understanding of paid, organic, outbound & partner-led growth

- Hands-on experience managing revenue-backed marketing KPIs

- Strategic thinker with strong execution leadership

- Prior experience in Cybersecurity, SaaS, IT Services, or Enterprise Tech preferred

- Basic / UG Qualification - "Bachelor's Degree in Marketing, Business, Engineering, or related field

- PG Qualification - "MBA / PGDM in Marketing, Strategy, or Growth (Preferred)

Company Name - KCyber Experts Pvt. Ltd.

Company Profile - (Industry, Size, Products/Services, etc.) KCyber Experts Pvt. Ltd. is a fast-scaling cybersecurity company delivering enterprise-grade security solutions including VAPT, SOC Monitoring, Cloud Security, Network Security, and GRC services. We partner with startups, SMEs, and large enterprises to build resilient digital infrastructures through proactive security, compliance, and risk management solutions. With a strong focus on innovation, automation, and outcome-driven security, KCyber is on a mission to make cybersecurity accessible, scalable, and business-aligned

Company website "www.kcyberexperts.com