Go Fashion - Manager - BTL Marketing

Job Role: BTL Marketing Manager

Years of Experience: 5+ years

Location: Chennai, Tamil Nadu

Job Description:

- To provide result-oriented advertising and marketing activities designed to meet customer needs.

- To achieve sustainable business growth through market intelligence, creativity, and strategic vision, and to build an organization that attracts, develops, and retains outstanding people.

- Create and implement BTL marketing plans aligned with business goals.

- Coordinate with internal teams and external partners.

- Plan & managing the periodically Ground Activation & Promotions.

- Planning and executing all BTL activities Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement.

- Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness.

- Develop and manage the BTL marketing budget, ensuring efficient allocation of resources and cost-effective execution of initiatives.

- Monitor and report on expenses and return on investment (ROI) for BTL activities.