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17/10 Kannika T S
IT-Recruiter at TalentFirst HR Consulting Pvt Ltd

Views:1837 Applications:33 Rec. Actions:Recruiter Actions:9

GM/VP - Brand Development - Influenza (14-20 yrs)

Gujarat/Ahmedabad Job Code: 170678

Designation: General Manager / Vice President in Brand Development (Influenza).

Desired Qualification; PhD / M.Sc / M.Tech +MBA (Desirable)

Major Purpose: (Exactly spell out key deliveries/results expected from this job)

The purpose of this role is to develop and execute multi-channel brand marketing and promotional programs that support brand growth. Market analysis and Strategic planning to increase the sale.

Principal Accountabilities :

Brand Development:

- Complete market analysis, competitive landscape of Influenza vaccine, disease and epidemiology awareness

- Discussion and strategic planning through interaction with KOLs in the field of Influenza vaccine

- Develop and implement the organisational marketing strategy in order to increase external brand awareness and understanding to develop and maintain appropriate promotional and marketing material

- Develop and direct multi-channel, cross-channel, channel-specific, product and promotional related marketing programs to achieve brand strategy and business goals.

- Employ a variety of communications tools: print advertising, public relations, direct marketing, strategic partnerships, events marketing and local/community initiatives.

Business Plan:

- To identify and develop new and innovative opportunities for Interactive to access additional and sustainable sources of income through the creation of a diverse and robust income generation strategy.

- To secure a yearly set target of additional un-restricted income for Interactive through product, services and sponsorship.

- Develop and execute a rolling 12 month marketing and promotional calendar to drive traffic, profitable sales, and engage the target customer with the brand.

- To increase portfolio of services and products based on a full understanding of organisational capacity and potential and market demand and opportunities.

- To develop, market and sell those products and services to potential clients across. Develop a robust portfolio to build relationships with appropriate bodies within the corporate sector.

- To build, co-ordinate and, where appropriate, lead on the development of partnerships that have the potential of increasing Interactive- s access to additional income.

- To provide regular reports to the Chief Executive, Board of Trustees and external

- Ensure that best of class project management practices are employed to deliver all marketing communications within strategy, budget, and deadline.

- Develop a strong integrated marketing team. Ensure best practices in the development of marketing programs

- Develop, optimize and track annual brand marketing budget

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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