Principal Consultant at Skill Files
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GM - Digital Marketing - NGO (8-10 yrs)
- Determine digital strategy of and champion delivery of the agreed strategy throughout the organization. This position reports to Executive Director
- Drive online as the channel of choice taking full responsibility for all online content.
- Champion the role of digital in all activities and provide digital knowledge input into customer and proposition development
- Constant innovation of new and creative growth strategies Responsibilities:
Planning & Strategic Management:
- Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organisation with those possibilities
- Identify opportunities to harness technology to deliver increased traffic to all online content
- Ensure appropriate commercial targets are set for all eCommerce activity and ensure such activity is appropriately tracked.
- Utilise a range of techniques including but not limiting to SEO/SEM
- Deliver these commitments through management of the digital team and digital marketing agencies
- Through the digital team, manage the internal network of content authors to ensure that our digital presences meet high usability and effectiveness standards
- Ensure compliance with all applicable legal and best practice standards Support the development of initiatives that build on SBF's brand essence
Budgeting:
- Presenting the annual budget on time and making sure that all other financial tasks are completed in an efficient and timely matter
- Manage digital budgets and budgets allocated and ensuring that appropriate controls are maintained at all levels
Requirement:
Management degree in marketing and any qualification in Digital marketing:
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in setting up and optimising Google Adwords campaigns
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Total experience of atleast 9 years with minimum 3 years in digital marketing
Competencies:
- Interpersonal Skills - Results Driven
- Analytical skills
- Building sustainable relationships - Proactive Thinking
- Written & Verbal Communication - Creativity & Aesthetics
Salary Range: 8 - 12 LPA
APPLY OR call 8108103933
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