GLOBOCOM - Manager - Digital Marketing

Position Title : Manager - Digital Marketing

Reports To: Senior Manager - Asia & MEA Region

Job Description:

- Will be responsible for the revenue targets through digital modes across the geo

- Plan and execute all digital marketing campaign including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Partnership with ad networks/affiliates for driving paid subscription based acquisition for CVAS, RBT and other VAS products

- Increase organic traffic to the website and then converting the users to subscribe the product through all digital marketing platforms

- Leads and manages the roadmap for digital channels, functionality, and platforms that deliver against the overall business objectives

- Drives and make recommendations regarding how to most effectively engage customers within digital channels

- Measure ROI, KPIs and prepare budget

- Design, build and maintain our social media presence for our products across the geo. Conceptualize the content marketing plan to drive acquisition and engagement

- Manage and improve online content, considering SEO and Google Analytics

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Liaise with Product, Delivery and Sales directors to improve the revenue and product KPI's across geo

Expertise: 

- Strong relationship with ad networks and affiliates

- Strong understanding and hands-on experience on all digital marketing platform

- Experience in handling higher marketing budgets (in millions)

- Solid knowledge of online marketing tools and best practices

- Exposure to the middle east and Africa market will be an added advantage

- Excellent analytical skills

Qualifications: MBA in Marketing or Digital technologies or relevant field

Experience Desired: 6-10

Location: Mumbai

Company website - www.globocom.info