Global Shiksha - Performance Marketing Manager

Performance Marketing Manager

Responsibilities:

- Plan and execute all digital marketing campaigns, including Google and social media marketing with expertise in Facebook ads, google analytics, email marketing, influencer marketing and display advertising campaigns.

- Handle the entire digital marketing to bring direct website conversion.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Identify trends and insights, and optimize spending and performance based on the insights.

- Instrument conversion points and optimize user funnels.

Requirements:

- Minimum 5+ years of working experience in digital marketing with prime focus on Facebook ads and google Adwords.

- Should have managed Domestic campaigns in PPC and handled budgets of INR 50,00,000+ per month.

- Proven track record in generating online orders/ direct website conversion.

- Candidates from the e-commerce industry or marketing agencies will be preferred.

- Candidate must be a graduate preferably B-Tech or MBA