Global Head - Digital Programs/Digital Acquisition/Digital Capability - Investment Bank

Accountable for defining digital acquisition strategy, delivering new digital commerce acquisition models and capabilities globally, steering digital acquisition and digital sales performance across markets, revisiting digital acquisition operating model in-markets and maintaining and upgrading the web platform. 

The role requires proven leadership, outstanding stakeholder management and an in-depth knowledge of Digital Acquisition Models. It entails significant complexity and scale in terms of identifying new strategies and concepts to attract and convert traffic to the bank's digital platforms through not exclusively but also via organic search, partners, referrals, aggregators and paid media working closely with products and segments, marketing, partnership and alliances and analytics teams.

Further accountable to deliver end-to-end omni channel Acquisition capabilities. Channels can include; Web, Online, Branch, Voice & Virtual (Contact Centres) and ATM/CDM channels as required. The focus is on driving and owning the end to end Client Journey

The role can be viewed as the mini-CEO of the digital Acquisition journey and requires delivering the vision of a retail Acquisition Journey and to be fully empowered to make decisions that deliver high business value, with a laser focused on KPIs to track progress. They need to understand technology and user-experience issues in E2E Acquisition to make the right trade-offs in deciding on the Journey.

This can include; processing straight through from online down to the core banking systems, migrating them to digital channels with an ability to initiate a service request in one channel and complete it in another (Omni Channel Experience).