07/01 Ashmita Pansare
HR Business Partner at Glenmark Pharmaceuticals

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Glenmark Pharmaceuticals - Group Product Manager/Senior Product Manager (5-10 yrs)

Mumbai Job Code: 650839

Position Title: Group Product Manager / Sr. Product Manager - ONLY PHARMA CANDIDATES

Reporting to: Marketing Manager

Job Responsibilities:

Manage Portfolio assigned :

- Analyze internal and external data, Do primary and secondary research, Set Brand Objectives, Formulate Brand Strategies - Positioning, Segmentation and Targeting. Brand Mix, Action Plans. Responsible for increase in market shares of brands assigned

Budgeting :

- Product History, Market Opportunity Analysis, Setting Financial Objective( primary & ORG) for the Brands as per the division's needs, preparing the promotional budget as per the marketing plan

New Product Launch :

1) Preparing launch Calendar

2) Coordinating with the Business Development team/R & D/Medical/ Packaging/Production Planning/Legal - Brand Registration/Distribution/ Training. Preparing launch plan - pre launch, launch, post launch

3) Launching to Field Force 4) Roll out to the Doctors 5)Follow up post launch - monitoring prescribers, Rx, secondary sales and availability

Education/Qualifications: B.Sc / B.Pharm + MBA/PGDM/MMS

Work Experience: 5+ years in relevant area with experience in Cardiac / Diabetic segment.

Skills & Competencies: Communication Skills, Analytical Skills, Planning, Organizing and Team Player

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