07/01 Ashmita Pansare
HR Business Partner at Glenmark Pharmaceuticals

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Glenmark Pharmaceuticals - Deputy General Manager - Marketing (12-15 yrs)

Mumbai Job Code: 650939


Glenmark is a leading player in the discovery of new molecules both NCEs (new chemical entity) and NBEs (new biological entity) with eight molecules in various stages of clinical development. The company has a significant presence in branded generics markets across emerging economies including India. Glenmark also has a fast growing and robust generics business in developed economies, including in the US, Europe & MEA region. Further, Glenmark also markets APIs to regulated and semi-regulated countries.

Glenmark employs nearly 12,000 people in over 80 countries and with its 17 manufacturing facilities in various countries, five R&D centers and Front-ends in US, EU, India, Brazil, Russia and other markets worldwide, Glenmark is well placed on the road of growth and is exceedingly well prepared to take the completion head-on.

Glenmark entered into the Consumer Healthcare business which is modeled on the FMCG business model (also called OTC or FMHG business) in late 2012 and has clocked a Best-in-Class performance since its initiation. Now the Consumer Healthcare business has not only reached threshold revenue levels but more importantly, the business growth & threshold size was achieved in a profitable & fiscally prudent manner. The business boasts of a category creation effort like VWash Plus, India's No. 1 intimate hygiene brand as well as re-energizing mature PLC brands like Candid Powder & Scalpe+ Anti-Dandruff Shampoo. Recently, strategic extensions such as VWash Wow Sanitary Napkins, Candid Activ Anti-antiperspirant Talc & Scalpe Pro Anti Dandruff shampoos have been launched.

Job Position:

Deputy General Manager - Marketing

Reporting to:

Sr. Vice President (Consumer Care)

Job Role Summary:

- To strategise & execute short term & medium term marketing plans through a team of category managers & brand managers. The role is part of the thought leadership core driving the business direction & ambitions.

- S/He will be expected to have marketing domain expertise - consumer understanding, brand building, media management competencies, NPD, distribution channel skills, etc - as well as demonstrate stakeholders management capabilities straddling across senior management, his/her own team members, cross-functional personnel, extended business partners such as creative, design & media agencies, etc.

Overall Job Responsibilities:

1. Champion the entire marketing infrastructure across talent attraction & development, marketing initiatives, processes, systems and templates, etc to enable achievements of a fast growing brands portfolio.

2. Develop and implement brand initiatives thru marketing team in line with agreed short term business/brands objectives and secure alignments from relevant stake-holders for the medium term strategic direction of the brands portfolio.

3. Demonstrate versatility & expertise in all key aspects of the marketing value chain namely, Consumer Insights, Brand Positioning, Communication including TVC, Media Planning & Evaluation competencies, etc).

4. Tracking, analysing & interpreting industry scenarios/case studies, its changing dynamics to formulate a proactive marketing framework which can capture learnings, create action points, reduce risks and thus give a differentiated, distinct competitive advantage to business.

5. Attracting, developing & retaining performance oriented talent thru well defined, deliberate, systematic activities & orientation so as to substantially increase the EVP (employee value proposition) for the Consumer Healthcare business.

6. Manage and facilitate an environment of - collaboration and learning- with both internal stakeholders (co-promoting pharma verticals, line & cross functions, senior management, etc) and external stakeholders (agencies, associations, authorities, consumers, customers, vendors, etc).

7. Proactive and/or prompt addressal of concerns or priorities in a mutually beneficial manner w.r.t. all stakeholders and facilitate it in an organised, systemic way whenever viable.

External Interfaces:

- Proactive and/or prompt addressal of concerns or priorities in a mutually beneficial manner w.r.t. all stakeholders and facilitate it in an organised, systemic way whenever viable.

Internal Interfaces:

- Sales Head and Zonal Sales Heads (GCC), Co-promoting pharma teams, CQA Head, Legal Head, Regulatory Head, Corporate Affairs Head, Divisional Finance Head, HR Head, PPIC Head and L&D.


PG in Management (Full Time) and Graduate in any discipline.


- Minimum 12-15 years experience in FMCG or other Consumer Goods sectors with at least 4-5 years experience in leading a category/portfolio and brand team (member) reporting to him/her. Experience in NPD, new brand launches, brand building role/tenure, communication development and media understanding is a must.

Knowledge and Skills (Functional / Technical):

- Expert knowledge and extensive exposure to Brand Management, Brand Architecture, New Product Networks, Consumer Insight Mining, Consumer Research Methodologies, Tools and Models, Communication Development and Principles, Media Metrics, etc.

- Working knowledge of trade channel operations (Retailers, Stockists, MT), Commercial and Financial Skills (Tax Structure, Brand P&L, Marketing ROI, etc) and Logistics Management.

Leadership / Managerial Attributes:

1. Self motivated, independent, self starter and ability to translate the business vision into crisp, specific marketing objectives.

2. Provide thought leadership to Category Managers reporting into this role & hand-hold Brand Managers at skip level on execution skills

3. Best-in-Class communication skills, sharp analytical skills to secure collaborative buy-ins from all stakeholders, etc

4. Ability to de-clutter & simplify data abundance and generate action points competency

5. Commitment & track record to provide motivational & exemplary leadership for team and peers in sales or other functions alike.

(Optional) Other requirements (licenses, certifications, specialized training):

- Structured training and experience in any marketing, leadership and organisational development programmes, an added advantage.

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