Glenmark Pharma - Regional Role - Product Management - International Market

Job Purpose- To lead Marketing initiatives for Dermatology range of products across Asia Pacific Markets. To drive the Marketing initiatives for entire product range across therapies for assigned markets within Asia Pacific

Job Responsibilities-

1. To understand the strategic marketing intent of the organization and play a vital role in strengthening the strategic & marketing initiatives in the region

2. To formulate brand plans for assigned brands/therapies and implement in coordination with sales team

3. To drive and support marketing initiatives across assigned therapies/markets

4. Manage and lead KOL engagement initiatives across assigned therapies/markets

5. Initiate and lead the medico-marketing events to establish the brand image of Glenmark and build brands in therapy areas - Dermatology, Gynecology and pediatrics

6. Train medical representative on products knowledge, competitors- profiles, products strategies, detailing products with brochures or clinical studies and tackling competition

7. Field working of at least 10 days per month to closely understand the ground reality of the market and derive insights leading us to strategic directions

8. Contribute to the Long range planning/future pipelining for portfolio, Create business cases for a promising product, Suggest line extensions for therapy, provide brand names, artworks for new launches

9. Actively participate in the extension and performance of Cosmetic portfolio

10. Liase with compliance team to follow the compliance norms for all the marketing initiatives being implemented across markets

11. Active participation in corporate projects initiated by Asia team

12. Maintain the ROI tracker for all important initiatives

13. Monthly sales analysis and aggressive tracking of new launch performances

14. Vendor management for all Marketing related initiatives

15. Handle and operate SAP (training will be provided here) for change controls related to new launches and changes related to existing brands