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14 Apr 2021

26/03 Rimona V
HR Manager at GiveIndia Posted in
Sales & Marketing Jobs

26 Mar 2021; Job Code: 907302; Location: Bangalore

Views:678 Applications:30 Rec. Actions:Recruiter Actions:29

GiveIndia - Manager - Digital Marketing - IIM/ISB/FMS/MDI (7-10 yrs)

Bangalore Job Code: 907302

Role

We are looking for an experienced individual to take ownership of end-to-end Digital Marketing for Giveindia. S/he will develop, implement, track, and optimize plans along with marketing campaigns across all digital channels. A strong grasp of concepts regarding marketing tools, strategies, and integrated digital marketing campaigns is a must.

The person joining should be able to work with cross functional teams from conceptualization to full execution while ensuring outcomes.

Role Responsibilities

- Plan, own and execute all digital marketing initiatives including but not limited to SEM, email marketing, social media, affiliates and display advertising campaigns.

- Build on-page and off-page SEO

- Measure and report on performance, and assess these against goals such as ROI and KPIs.

- Optimize spend and performance based on trend insights.

- Brainstorm new creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Create landing pages and optimize user experience by collaborating with internal teams

- Evaluate end-to-end customer experience using analytical ability, looking across multiple channels.

- Instrument conversion points and optimize user funnel

Role requirements

- Want to contribute, serve and do impactful work for the society

- Want to work with one of the best non-profit/start-up teams of India

- Enjoy working in a fast-paced environment and can stretch at work

- 7+ years of hands-on experience in digital marketing

- Strong data interpretation and analytical skills

- Good understanding and working knowledge of Google Analytics and other similar products

- Tier 1 engineering and/or management degree