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29/04 Sonal Soni
Manager at Girnarsoft

Views:2472 Applications:557 Rec. Actions:Recruiter Actions:71

GirnarSoft - Brand Head (10-15 yrs)

Gurgaon/Gurugram/Delhi NCR Job Code: 1087644

- Lead brand strategy, customer & market insights, brand planning and campaign execution for various businesses / products

- Define and own product positioning and messaging with a central focus on marketable USP

- Responsible for crafting and executing high quality consumer campaigns / brand promotion plans across media channels (BTL / ATL, Print, Social Media, YT etc.)

- Develop & optimize relationships with creative and media agencies

- Bringing innovation and strategy in execution of BTL activities

- Leverage market research and consumer insights to guide positioning and maintain brand consistency

- Collaborate with BU Marketing Leads and Content Team to build social presence and drive innovation to break the clutter & monotony in the category

Desired Attributes:

- Creative thinker & able to ideate & create vision for business brand

- Sound understanding of consumer mindset & penchant for advertising

- Experience in scaling up brands through innovative campaigns

- Would be preferred if you have proven track record of successful brand activation in tier 2 cities as well

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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