Germinait Solutions - Senior Analyst - Sales & Marketing

Areas of Responsibility :

- Responsibility for planning and execution of all digital marketing activities

- Evaluating customer research, market conditions and competitor data to come up with coherent strategies.

- Devising strategies to drive online traffic to the company website. Making the website more meaningful for the users.

- Tracking conversion rates through various website touch points and optimizing them to get better results

- Managing drip based email marketing campaigns, should be able to come up with strategic insights/contingency plans based on the progress of the entire campaign.

- Developing & Overseeing the social media strategy for the company

- Managing online and offline brand and product campaigns to raise brand awareness

- Improving the usability, design, content and conversion of the company website

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Developing and executing short- and long-term multi-channel campaigns to drive leads and the sales pipeline

- Leading A/B testing strategies and execution across all channels

- Monitoring and optimizing campaigns and programs

- Developing customer personas and knowing their buying preferences

- Knowing the companys brand and products inside and out

- Assisting in content development to target consumers throughout the customer lifecycle

- Working within a team of digital marketing professionals and collaborating with other departments, like sales and content, to develop and enhance strategies

- Identifying new markets and advertising tactics to encourage business growth

- Assuring buy-in and budget support from senior leadership and stakeholders

- Measuring and analyzing campaign and marketing success

- Delivering performance reports to leadership and departments you partner with

Requirements :

- Excellent Communication Skill (Verbal & Written)

- Strong understanding of current online marketing concepts, strategies and best practices

- Experience in SEO, PPC, LinkedIn Ads, Email Marketing, and Social Media

- Previous experience in a similar sales & marketing role for 3-4 years

Work Location : Mumbai

Salary : 7- 11 LPA