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GEP - Senior Manager - Marketing - Content Editor (12-18 yrs)
- Collect raw content from sales and business stakeholders and develop marketing-ready copy
- Write/edit white papers, case studies, press releases, corporate communications, website copy and other marketing collateral
- Work with senior executives for developing thought leadership content. Collect thoughts and lead authoring effort
- Final stage proofing and quality control for all marketing communications
- Work closely with the design team to brainstorm ideas and creative concepts
- Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, social media) to generate desired action from the target audience
- Continuously monitor and measure the effectiveness of the copy and improvise
- CTAs, Subject Lines to improve the conversion rates (CTRs, registrations)
- Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends
- Editing & Vetting Content created
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