03/09 Sundari Konar
HR at GEP

Views:4684 Applications:186 Rec. Actions:Recruiter Actions:0

GEP - Manager - Marketing MIS (8-12 yrs)

Mumbai/Navi Mumbai Job Code: 739009

The Marketing MIS Manager is responsible for the day-to-day qualification of leads generated from different marketing channels, hands-on execution of managing leads/contacts within salesforce. This includes maintenance, and monthly review of MQLs and SQLs. Additionally, this individual should have a fair understanding of digital marketing principles to pull-out data from different marketing automation and analytics platform for reporting purpose.

Responsibilities:

- Creating and maintaining process work-flows by coordinating information and requirements with marketing sub-functions

- Keeps management informed by preparing reports; making presentations; interpreting information; making recommendations

- Qualify leads generated from different marketing sources based on defined criteria and create it on Salesforce

- Track and manage leads generated throughout its life span on salesforce

- Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data

- Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth

- Analyzing online user behavior, conversion data from various digital and offline marketing programs

Qualification - Graduate/ MBA's preferred

Skillset :

- 8+ years experience in marketing with focus on reporting, lead management and MIS preferably in B2B IT/ITES company.

- Thorough understanding of Digital Marketing Principles

- Hands on experience in Google Analytics, Salesforce, Marketing Automation system

- Strong analytical and quantitative skill. Expert in using Excel to manage data and perform high level or granular analysis

- Excellent written and oral communication skills

- Fast learner, high attention for detail

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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