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02/07 Sundari Konar
HR at GEP

Views:2310 Applications:61 Rec. Actions:Recruiter Actions:1

GEP - Manager - Campaign (10-14 yrs)

Mumbai/Navi Mumbai Job Code: 715802

About the function / Business Line : Sales & Marketing - Marketing

Job Location : Airoli, Navi Mumbai

Position Title : Manager - Campaign

Key Result Areas/Job Description :

- Building email campaigns, database selection, and quality assurance of all outbound campaigns.

- Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.

- Highlight technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.

- Stays abreast of and recommends email marketing best practices design and testing of email campaigns.

- Lead the creation and implementation of email marketing campaigns across devices

- Own and manage our customer/prospect database - acquisition, segmentation, optimization, integration, maintenance, integrity and security

- Grow the database and own business metrics (lead generation, account nurturing)

- Track and analyze the email marketing campaigns for key metrics

- Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns

- Manage the technology to scale email marketing programs and improve effectiveness. Own the integration of Email Marketing with the website - process and technology

- Develop and manage personalization strategy for campaigns - improve response rates and run lifecycle based campaigns

- Regular reporting on progress against goals and relevant email/database metrics

- Process management and documentation

- Own responsibility for legal and regulatory compliance for email marketing

- Consistently meet delivery targets and SLAs at defined Quality Standards

Required Competencies :

- 10-14 years- experience in online marketing with minimum 5-7 years in email marketing, preferably in B2B Services Industry with Global exposure

- Thorough understanding of Direct Marketing Principles

- Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation

- Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis

- Hands-on experience with platforms like Eloqua, Marketo, Unica, Act-On, SalesForce, Responsys

- Excellent written and oral communication skills

- Basic knowledge of CSS, HTML, Responsive Design

- Fast learner, high attention for detail

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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