- Building email campaigns, database selection, and quality assurance of all outbound campaigns. - Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. - Highlight technical issues related to HTML templates, list segmentation and other aspects of email execution, as required. - Stays abreast of and recommends email marketing best practices design and testing of email campaigns. - Lead the creation and implementation of email marketing campaigns across devices - Own and manage our customer/prospect database - acquisition, segmentation, optimization, integration, maintenance, integrity and security - Grow the database and own business metrics (lead generation, account nurturing) - Track and analyze the email marketing campaigns for key metrics - Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns - Manage the technology to scale email marketing programs and improve effectiveness. Own the integration of Email Marketing with the website - process and technology - Develop and manage personalization strategy for campaigns - improve response rates and run lifecycle based campaigns - Regular reporting on progress against goals and relevant email/database metrics - Process management and documentation - Own responsibility for legal and regulatory compliance for email marketing - Consistently meet delivery targets and SLAs at defined Quality Standards - Manage team of Database Research Analysts - responsible for database generation and management

Navi Mumbai

GEP - Campaign Manager 

GEP - Campaign Manager  ,Job Description for GEP - Campaign Manager  in GEP Solutions Pvt. Ltd. in  Navi Mumbai for (8-12) years of experience. Apply Now!

Job Description for GEP - Campaign Manager  in GEP Solutions Pvt. Ltd. in  Navi Mumbai for (8-12) years of experience. Apply Now!