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05/05 Yashwant
CEO at GenY Medium

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GenY Medium - SEO/SEM Specialist - IIT/NIT (2-5 yrs)

Hyderabad Job Code: 921608

The incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.

Key Responsibilities :

- Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)

- Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)

- Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices

- Engage with clients in coordination with the Account Management team to explain the technical aspects

- Implement a data driven & analytical approach for delivering business goals for clients

- Set up processes for reducing errors in the execution of ad campaigns & other processes

- Build a culture of innovation and learning in the team

Knowledge/ Skill set Required :

- Completely Result Oriented; obsessed with metrics.

- Data-driven decision process and strong analytical skills.

- An understanding of all channels of digital marketing.

- Excellent Communication Skills

- Analytical approach to Problem Solving

- Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc

- A constant drive towards learning new techniques & tools

Educational Qualifications : B Tech from a Tier 1 College Preferred (IITs/ BITS/ etc)

Work Experience : 2 to 5 years of relevant work experience

Women-friendly workplace:

Maternity and Paternity Benefits

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