GenY Medium - Manager - Performance Marketing

About the Company:

GenY Medium is in the business of managing perceptions of brands - online. Our team combines the three essential skills to excel at social media marketing:

1. Consumer understanding, 2. Content Marketing and 3. Technology expertise

Within a very short span of time, our young team has served a number of clients and helped create positive conversations around their brands. The good news is that we are growing - and fast! Read more about the company at http://www.genymedium.com/

Job Summary:

- Performance Marketing Manager is responsible for creating and delivering great digital campaigns! Senior Manager is expected to look at the measurement protocol, event tracking, custom dimensions, advanced e-commerce, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, dynamic remarketing, tag management, Google Analytics interface, and some capability on working with JavaScript and jQuery.

- This role provides digital media recommendations and solution to problems to clients both internal and external, prepares and implements media plans and other deliverables.

Job Responsibilities:

- Create and execute strong digital media recommendations with supporting validation

- Develop and execute media plans

- Oversee buys, analyze campaigns, and change recommendations to maximize performance

- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes

- Manage maintenance and changes to media plans

- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.

- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests.

- Manage the testing, QA, QC, and debugging of analytical/tagging code

- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared

- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance

- Take responsibility for ensuring projects are delivered on time and within budget

- Communicate with clients about projects both remotely, and in-person

Skills Required:

- Ability to manage team

- Strong quantitative and analytical skills

- Solid understanding of mathematical concepts

- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.

- Understanding of media concepts and terms, creative and budget requirements

- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel

- Knowledge to implement confidently and accurately via Google Tag Manager

- Adding pixels such as AdWords, Google Analytics, floodlights, etc.

- Must be able to test and validate analytics code

- De-bugging and identification of problems is essential

- High level of understanding around the Google Analytics console and advanced code requirements and configuration, including working with iframes & 3rd party platforms

- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality

- Good working knowledge of Google Analytics (360, Premium, Firebase) settings and administration, including native integrations with other Google products such as DV360 & DBM

- Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce

- Solid understanding of event tracking and how this can be used effectively

- Understanding of iOS / Android app tracking

- Ability to create clear and insightful reports using data from Google Analytics and other data sources

- Excellent Excel skills are an advantage

- An excellent communicator and be able to present ideas, verbally and in writing

Experience Required:

- Possess Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience

- 3 to 4 Years experience into digital marketing analytics and marketing automation

- Experience in an agency set up would add value to the role