Genpact - Assistant Vice President - Digital Marketing Analytics - IIM/ISB/MDI/FMS

Essential :

- Prior experience or exposure in the BFS / CPG / Retail industry or with a digital agency

- Post Graduate/ MBA for premier School.

- Experience in the area of product / solution build or development within digital marketing analytics

Desirable :

- Consultative selling experience desired

- Understanding of BFS and CGRLH industries

- Understanding of GDPR / related privacy changes across the globe

- Global mindset and exposure

Specific Competence (Essential) :

- Deep knowledge of digital marketing and digital data management - knowledge of various data streams (1st & 2nd party & 3rd party data sets), new marketing analytics practices, persona creation, performance reporting and visualization

- Should have worked on digital marketing projects related to some of the top brands across the US market OR Europe market

- Strong facilitation, presentation and negotiation skills (internal & external)

- Ability to interact and build relations with senior management and key stakeholders

- High analytical and problem solving skills (quantitative abilities)

Specific Competence (Desirable) :

- Ability to create products and solutions leveraging partners, products or acquisitions - in a fast-paced environment

- New technology exposure - Ability to understand and solution around Programmatic, DSPs, DMPs and Marketing clouds (Adobe and Google)

- Ability to work through the RFx process and develop winning solutions

- Ability to independently manage client relationships and build synergy between the client and the delivery organization to ensure delivery of tangible benefits to clients

- Hands-on experience in implementing leading tools / platforms for digital marketing analytics, social media analytics, web analytics, display marketing analytics, paid search analytics, etc.