GeniusU - Digital Marketing Manager

GeniusU, which connects entrepreneurs to the smartest knowledge, connections and opportunities, and is growing from a $50 million to $80 million venture builder in the coming year. It also includes Entrepreneurs Institute, which is the largest Entrepreneur Network in the world, with over 2,000,000 entrepreneurs in over 200 cities.

As one of our Digital Marketing Manager, you are responsible for the implementation of the marketing success of our events and products. You will be the key stakeholder responsible for products that you will launch or optimise for evergreen traffic. For these products you will be trusted and responsible for the entire funnel and will be interacting with different stakeholders in the process (Traffic, Affiliate Marketing, Content Marketing and Social Media) to ensure that all marketing assets are in place.

This position involves studying and hands-on experience in Marketing Psychology, Conversion hacking, Funnel building methodology. This role is crucial for GeniusU as it has a direct impact on our revenue! Any new innovation or idea based on your knowledge and external research, that successfully improves performance in any funnel, will get implemented across all funnels.

Responsibilities -

- Research: Constantly learn cutting-edge marketing practices in the industry, and figure out how they can be brought to our current funnels.

- Funnel building: Building funnels and learning to best sell products online is a major part of this role, and it will involve project management, creating & maintaining a straight line for standard operations, and communication with key stakeholders.

- Conversion: Responsible for improving conversion along the funnel

- Innovation and Growth Process Implementation: Following growth methodology, prioritise the most impactful ideas from your research and execute fast.

- Measuring the impact: Reporting on important metrics from Google Analytics, Facebook, Everwebinar, Salesforce, Salesforce Marketing Cloud, Klipfolio and any other 3rd party tools that may be used.

- Production Manager: Lead the project team in executing the Product Launch and offer optimisation of products. Maintains communication, keeps everyone informed & documents all activities on the relevant channels. Responsible for setting up emails in Marketing Cloud, and updating copy of the pages on google docs.

- Marketing Psychology: Create Marketing psychology for the Product and ensuring that the entire product is in alignment with the Marketing Strategy.

- Product Marketing Owner: Responsible for increasing GeniusU's revenue from the success of the product launch.

Requirements

- Native English

- Growth Hacking Mindset.

- Stronghold on data analysis and data-driven decision making.

- Addicted to Learning and passionate about selling products online

- Marketing tech savvy: Ability to execute Email Marketing, Google Analytics, Mobile Apps, Webinar, Facebook Ads, Google Ads etc

- Excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.

- Excellent time management and project management skills.