Preferred from retail startup Key Responsibilities: - Lead the Marketing initiatives at Generico at a pan-India level, build and manage regional and central Marketing teams (ATL, BTL, CRM and local marketing teams) - Build Generico brand positioning in a competitive pharmacy market, and establish Generico positioning - Manage demand generation for stores using a mix of ATL, BTL and digital marketing, with strong focus on reducing cost per lead / maximizing marketing ROI - Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects - Lead the development of local events and PR to maximize cross-promotion &amp; brand exposure opportunities - Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances and building own brand properties - Devise digital marketing programs ie. websites management, SEO, social media, content marketing and e-marketing campaign management - Work closely with the Sales teams to provide local marketing support for store launches, sustenance and turnaround, and managing the sales trajectory - Build the entire marketing organization structure and recruit the team - Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV - Create a strong ROI driven marketing culture, with focus on reporting and analysis of each initiative and it's outcomes

Mumbai

 Generico - Vice President - Marketing 

 Generico - Vice President - Marketing  ,Job Description for  Generico - Vice President - Marketing  in Zeno Health in  Mumbai for (7-15) years of experience. Apply Now!

Job Description for  Generico - Vice President - Marketing  in Zeno Health in  Mumbai for (7-15) years of experience. Apply Now!