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22/11 Reshma
Senior HR Executive at Generico

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Generico - Vice President - Marketing (7-15 yrs)

Mumbai Job Code: 767953

Preferred from retail startup

Key Responsibilities:

- Lead the Marketing initiatives at Generico at a pan-India level, build and manage regional and central Marketing teams (ATL, BTL, CRM and local marketing teams)

- Build Generico brand positioning in a competitive pharmacy market, and establish Generico positioning

- Manage demand generation for stores using a mix of ATL, BTL and digital marketing, with strong focus on reducing cost per lead / maximizing marketing ROI

- Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects

- Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities

- Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances and building own brand properties

- Devise digital marketing programs ie. websites management, SEO, social media, content marketing and e-marketing campaign management

- Work closely with the Sales teams to provide local marketing support for store launches, sustenance and turnaround, and managing the sales trajectory

- Build the entire marketing organization structure and recruit the team

- Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV

- Create a strong ROI driven marketing culture, with focus on reporting and analysis of each initiative and it's outcomes

Women-friendly workplace:

Maternity and Paternity Benefits

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