Job Title : Customer Retention & Insight Reporting to : National Sales Head Location : Mumbai - Bhandup Experience : 3+ years of experience in customer retention, shopping behavior, consumer growth strategy in start-ups Qualification : B-tech/MBA from Tier 1 or 2 B schools Industry Preferred : Retail/Ecom/FMCG About Generico : - Generico is India's biggest and fastest growing chain of Generic medicines. Started by IIT Bombay alumni, Generico aims at making healthcare affordable for millions of Indians. It provides the biggest portfolio of generic medicines from the reputed pharma companies, at up to 80% lesser price and has helped 8lac customers save more than 100cr on their medicine bills. - With a network of 63 stores Generico serves more than 3.5 lac customers a month and is now foraying into deeper healthcare needs of our customers and building products to serve them better. Building omnichannel experience, loyalty management system and community tech based on gamification for better healthcare outcomes are our core focus and growth areas for future. Technology is the backbone and one of the biggest differentiators at Generico. - If you are a self learner, goal oriented person, want to get some challenging problems to solve, this is an opportunity for you. JD : The consumer think tank of the organization - that's what the role broadly entails. Developing deep understanding of the consumer behavior, shopping behavior, profile, preferences using data, technology, consumer interactions and whatever else it takes to ensure that we are able to understand patterns extremely well and curate the products, services, solutions & offers as per the demand of an individual or a catchment. The role would also require building/buying the right technology tools to facilitate this continuous learning. The incumbent would need to lead design, implement & run the best suited engagement modules & loyalty program to significantly enhance consumer experience and drive consumer retention. Responsibilities : 1. Customer behavior intelligence, segmentation and insights, Alliance partnerships & engagement strategies 2. Strategy & Growth - Introduction of Customer life cycle management program for acquisition & retention 3. Develop data models basis consumer insights to create marketing strategies for attrition management basis segmentation 3. Owning pricing strategies based on market potential, consumer insights, competitive signals & margins etc. 4. Create performance benchmarks across user cohorts to improve conversions using cross channel communication journeys & use predictive analytics to target right sets 5. Ensure accelerated portfolio growth by joint initiatives with Products, marketing, sales & operations Skills/Experience required : 1. Consumer profiling & segmentation 2. Data analytics led action points to drive specific outcomes 3. UX/CX design 4. Affinity to lead initiatives & new businesses 5. Prior experience of managing loyalty program is a plus

Mumbai

Generico - Lead - Consumer Engagement & Retention 

Generico - Lead - Consumer Engagement & Retention  ,Job Description for Generico - Lead - Consumer Engagement & Retention  in Zeno Health in  Mumbai for (3-6) years of experience. Apply Now!

Job Description for Generico - Lead - Consumer Engagement & Retention  in Zeno Health in  Mumbai for (3-6) years of experience. Apply Now!