General Manager/Senior General Manager - Marketing - FMCG

Company : One of India's Largest FMCG Group in Personal care, Consumer Health, food etc.

Role : General Manager/Senior General Manager - Marketing

Reports to : Brand Director

Reported by : Sr. Brand Managers, Group Brand Managers

Location : Kolkata

Role Objective :

The incumbent :

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of Organization Ltd to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Key Internal Interfaces :

- CEO/Head of Marketing : For all major strategic and policy level decisions.

- Head Sales : For planning promotions developing marketing strategy and to et market feedback.

- Head R&D : For new product development

- Head Corporate Communication : For standardised brand properties and aligning of individual brands