General Manager - Sales & Marketing - PVC Pipes & Fittings Manufacturing

My Client is a well-known brand of PVC, UPVC pipes, CPVC plastic pipes,HDPE pipes, plumbing pipes fittings manufacturer.

- Drive the entire Sales & Marketing department working closely with the top management.

- Build Annual sales budget and marketing plan and its execution.

- Plan marketing, advertising and promotional activities and monitor productivity.

- Work with regional Sales teams to develop marketing communications strategies & action plans to meet revenue & margin goals.

- Finalize category-wise production targets every month in line with sales target in co-ordination with production & production planning team.

- Liaison with factories to oversee product availability and inventory management as per the sales plans.

- Strategizing business directions ensuring profitability in line with organizational objectives. Formulating business plans for overall development & accomplishment of top-line and bottom-line.

- Perform comprehensive market analysis and develop marketing strategies for new product categories.

- Define pricing strategy, trade schemes to drive sales and accomplishment of targets.

- Monitor & review sales performance to deliver objectives in terms of Sales, operating margins and market share.

- Monitor and review distributor / dealer sales performance and take necessary steps to sustain growth.