General Manager - Sales/General Trade - FMCG

We are looking for - GM Sales (General Trade)- for one of our clients (A leading FMCG Company)..

States to be handled: - Punjab/Haryana/J&K/Himachal & Rajasthan

Business: - MFD &Confectionary

Experience - 16+ yrs

Location: Noida

Salary: Not at all a constraint for deserving candidate.

Job Description:-

- Responsible for effective implementation of sales strategies & policies in the assigned area and meeting sales targets & objectives.

- Implement sales plans, strategies and policies with a view to increasing/sustain market share and profitability for assigned region.

- Implement policies and guidelines for smooth functioning and satisfaction of channel partners like dealers, distributors and stockiest in assigned region.

- Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share in assigned area.

- Ensure an increased market share and profitability by facilitating market development, brand management and business development and building the brand of the company in the assigned area.

- Implement market intelligence system to provide monthly information on potential data, competitors- activities, new product opportunities and other changes in the environment for the assigned area.

- Effectively implement policies for robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth.

- Managing the complete sales cycle in assigned region from business development and customer acquisition to receipt of payments.

Key Accountabilities:-

- Meeting sales targets & objectives for assigned region.

- Market share growth - Strengthening & expanding the distribution network.

- Identification & development of new markets in the assigned region.

- Implementation of initiatives and Sales & Marketing strategies and Retail strategy.

- Relationship building & Customer Satisfaction with key accounts / CSA / Retailers / Stockists in assigned region.

- Implementation of a market intelligence/ information system.

- Training, development & monitoring of sales & distribution personnel, in lie with SBU's strategies, plans & policies.

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