General Manager - Sales - Consumer Durable/FMCG

1. Go to Market- strategy and execution in General Trade, Institutions & HoReCA Channels.

2. Trade marketing programs to build channel and trade engagement.

3. BTL and sampling initiatives to drive consumer off-takes in absence of media.

4. Setting up New Distribution Model, especially in Non-South Markets & creating footprints.

5. Transforming weak performing markets.

6. Strategic thinking & design innovative workable solutions - with Digital interventions.

7. Proficiency in building, mentoring & leading large teams. (Zonal Managers, Trade Marketing, Logistics, Marketing, Planning, HR)

Educational Qualification:Full-time MBA

Job Responsibilities:

- To facilitate the Sales team for achievement of Annual Business Plan (ABP), increase in distribution, visibility and market share.

- Work closely with the sales team for coverage, Distribution and Display objectives in line with Annual Business Plan (ABP).

- Guide the Sales team for establishing Sales Targets - Brand wise - Pack wise as per ABP.

- Help them in breaking the sales and distribution targets Geographically, Monthly, Weekly & Daily.

- Co-ordinate with Sales team and establishing Sales Territory.

- Analyze Stock Movement based on the secondary sales and help them in their inventory planning.

- Regularly up-date on sales trends

- Regularly up-date on the market developments, opportunities and competition

- Drive the sales team to focus on channel wise distribution to build distribution, visibility and volumes.

- Have Periodic review on the Progress of Business, Weekly, Monthly, Quarterly, and on Yearly basis

- Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes.

- Regularly have financial review with the accounts department to ensure that the Budgeted Top-line and Profit Targets are achieved