General Manager - Sales

General Manager Sales

We are seeking a dynamic and experienced General Manager Sales to lead our sales division, drive strategic growth, and ensure the achievement of revenue goals. This is a senior leadership position that involves both strategic oversight and hands-on executiondivided across sales operations, client engagement, revenue generation, and team leadership. The ideal candidate will have strong business acumen, deep market knowledge, and a proven ability to lead high-performing teams while maximizing business outcomes.

Key Responsibilities

1. Sales Strategy Development

- Develop and implement a comprehensive sales strategy aligned with the companys vision and goals.

- Set sales targets, KPIs, and revenue objectives across regions and product lines.

- Define sales territories, segmentation plans, and go-to-market strategies.

- Monitor market trends, competitor activities, and customer needs to adjust strategies proactively.

2. Sales Operations & Client Visits Field Role (50%)

- Spend 50% of time in the field meeting with clients, partners, and key accounts.

- Build and maintain strong client relationships, focusing on high-value deals and strategic partnerships.

- Identify new opportunities and market niches for business expansion.

- Act as a brand ambassador in front of key customers and at industry events.

3. Lead Generation & Revenue Growth (30%)

- Drive lead generation initiatives through both traditional and digital channels.

- Work closely with marketing to align campaigns with sales objectives.

- Monitor sales pipeline, conversion rates, and revenue performance to ensure consistent growth.

- Identify and remove bottlenecks in the sales process to improve efficiency and effectiveness.

4. Sales Team Leadership & Training

- Lead, motivate, and manage a team of sales professionals across multiple locations.

- Oversee recruitment, onboarding, and development of sales team members.

- Conduct performance reviews, training programs, and mentoring to build a high-performance culture.

- Set clear roles, responsibilities, and targets for team members.

5. Market Strategy & Competitor Intelligence

- Conduct market research and competitor analysis to identify emerging trends and business opportunities.

- Collaborate with product and marketing teams to define positioning, pricing, and promotional strategies.

- Use insights to improve customer engagement and product-market fit.

6. Compliance, Budgeting & Reporting

- Manage the sales budget, ensuring cost-effective operations.

- Ensure compliance with industry regulations and company policies.

- Prepare regular performance reports and updates for executive leadership.

Key Performance Indicators (KPIs)

- Achievement of monthly/quarterly/annual revenue targets

- Customer acquisition and retention rates

- Team performance metrics and training outcomes

- Sales cycle efficiency and pipeline health

- Market share growth and client satisfaction index

Required Skills & Qualifications

(MBA preferred)

- Minimum 10+ years of sales experience, including at least 5 years in a leadership role

- Proven track record in revenue generation, team building, and market expansion

- Strong negotiation, communication, and interpersonal skills

- Hands-on experience with CRM tools, sales analytics, and pipeline management

- Ability to work in a field-oriented environment and travel as required

- Ability to lead with vision and integrity in high-pressure environments

- Data-driven decision-making approach