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15/06 Ankit Mehta
Director at Thema Corporate Services LLP

Views:4722 Applications:343 Rec. Actions:Recruiter Actions:141

General Manager - Marketing - Retail/Healthcare (8-15 yrs)

Mumbai Job Code: 227297

Position Title: General Manager

Function: Marketing

Reports to: CEO

Repostees: Assistant Manager - Marketing

Looking for the person who will be able to head the marketing department of an organizing operating in multiple cities and 100+ units.

Candidate should have experience of heading marketing department of an organization in similar capacity and the person should be from Retail industry.

Key Purpose:

This position is responsible for :

Brand and marketing strategy development and implementation responsibility for the business, demand generation, customer acquisition and retention in line with the business goals

Key Accountabilities:

- Planning & Executing Marketing Strategies

- Planning & preparing Marketing Budgets

- Customer acquisition & Retention

- Develop & build brand

- Train and develop marketing team

- Retention of marketing team

Key Functions and Responsibilities:


- Build and develop a marketing team that is competent, commercially astute, dedicated and effective

- Prepare Systems and process for marketing team

- Prepare annual marketing plan & strategy

- Organize and direct marketing & strategy meetings on regular basis

- Plan Programs and events that built relationships between company and patients

- Create marketing programs that build company's client base and encourage client retention


- Identify training needs and co-ordinate with Corporate HR to plan the training

- Guide and mentor marketing team

- Set goals, review and provide feedback to enhance performance levels of team members.

Internal and External Interactions:

Internal: Ops Team, Corporate team

External: Marketing agencies, PR agencies & vendors

Preferred Profile:


- MBA in marketing

- Good communication skills (both written & verbal)

Experience: 10-20 years of relevant work experience (preferably from retail industry)

Skills and Competencies

- Business & Commercial Acumen

- Focus on continuous improvement

- Result Orientation

- Interpersonal and Communication skills

- Team Leadership

- Problem Solving and Decision Making

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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