General Manager - Marketing - Retail

GM MARKETING (RETAIL) : Mumbai

- Drive marketing strategy, maximize revenue & manage events

- Implement advertising, digital, branding & PR strategy to increase consumption

- Create unique event properties like Art, music, international, HNI programs & ensure effective implementation

- Conceptualize strategy for various digital platforms including website, Social Media, Facebook, Twitter etc.

- Prepare Digital Online/On ground events; Develop market positioning, branding to increase footfalls

- Formulate yearly marketing calendar, benchmarking with competition, adopt industry best practices and innovative processes from overall customer experience perspective

- Formulate annual marketing budget including Advertising, PR, CSR initiatives, brand launches etc.

- Drive customer & retailer satisfaction surveys and ensure corrective action to enhance customer experience

- Ensure VM, Decor, overall aesthetics of the mall is appealing to the customers.

- Finalize the concept of the event, brand guidelines, target group details, cost estimate, layout of the advertising campaign etc.

- Maintain the favorable image of the brand & ensure adequate media coverage

- Work closely with Creative, Advertising, Public Relations, Market Research agencies; print & electronic media; Local municipal authorities, government & regulatory bodies

- Stakeholder management

- MBA, 12-15 years' experience, 35-40 years of age, lady/gentleman, Rs. 26-28 lakhs per annum