General Manager - Marketing - Real Estate/Hospitality/Retail

Hiring for a Listed well known Corporate with interests in retail, mall management, real estate & hospitality, with great brand image & International standards, hires bright Professionals, is growing its footprint. It implements best practices, has focus on people & financial prudence.

GM Marketing

- Drive marketing strategy & maximize revenue through client sponsored events, internal events, selling of signages etc

- Review & implement advertising, branding & public relations strategy to increase consumption & enhance trading density; Formulate & implement marketing calendar, branding & promotions

- Develop annual advertising & PR plan & appoint their agencies, ensure cost effective media buying & ensure coverage for events, CSR initiatives, major launches of brands etc-

- Periodic benchmarking with competition to adopt industry best practices & innovative processes from overall customer experience perspective

- Formulate annual marketing budget on detailed revenue & expense projections

- Drive customer satisfaction surveys, convey to teams & take corrective action to enhance customer & retailer experience

- Ensure VM, D-cor, overall aesthetics of the mall is appealing to the customers

- Formulate annual events calendar, create unique properties, tie-up for events like Art program, large scale music events, top artist international performance etc

- Plan & execute events, including concept, brand guidelines, target group details, cost estimate, rollout of the advertising campaign, agencies etc.

- Ensure all permissions regulatory bodies for events, signages, hoarding and all other marketing interventions are in place, in coordination with the Liaison team

- Maintain favorable image of brand by ensuring adequate media coverage at regular intervals; conceptualize framework for various digital platforms & digital communication

- Responsible for Website Maintenance, Social Media Management, Online/ground events, Emailers, Digital Newsletter etc

- Work closely with Creative, Advertising, Public Relations, Market Research & other agencies, print & electronic media

- Well traveled person with creative, branding & promotions, PR, media, experience in large scale event management, Digital Marketing, pricing / budgeting

MBA, 10-12 years' experience, 34-38 years' of age, lady/gentleman