Overall Marketing Strategy for the Mall - Formulate an overall marketing strategy for the Centre in order to increase the trading density and maximize revenues. - Responsible for the overall brand building, brand campaign - Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption - Formulate the marketing calendar for the year - Revenue generation - To work towards increasing revenue generation via SOH, other branding opportunities such as events and the LED screen,barters, outdoors, etc. - Work with the creative agency to formulate and finalize various creative assignments for the mall. - Formulate the annual marketing budget - Formulate the annual events calendar at the beginning of the year - Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying, quality checks, standardisation and periodical review - Digital & Social Marketing : Advising and sharing the strategy with the digital team on the digital communication plan. Required Candidate Skills:- - MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.) - 10 - 15 years of experience. Preferably from retail industry. - Good exposure to creative - Knowledge of branding and promotions - Sound understanding of PR, media, etc - Exposure to large scale event management / execution. - Good exposure to Digital Marketing - Knowledge of pricing / budgeting - Exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred

Mumbai

General Manager - Marketing - Public Relations/Communication - Retail 

General Manager - Marketing - Public Relations/Communication - Retail  ,Job Description for General Manager - Marketing - Public Relations/Communication - Retail  in PSS in  Mumbai for (10-16) years of experience. Apply Now!

Job Description for General Manager - Marketing - Public Relations/Communication - Retail  in PSS in  Mumbai for (10-16) years of experience. Apply Now!