11/01 Chavan
Researcher at PSS

Views:895 Applications:174 Rec. Actions:Recruiter Actions:8

General Manager - Marketing - Public Relations/Communication - Retail (10-16 yrs)

Mumbai Job Code: 652852

Overall Marketing Strategy for the Mall

- Formulate an overall marketing strategy for the Centre in order to increase the trading density and maximize revenues.

- Responsible for the overall brand building, brand campaign

- Develop a desired market positioning for the Centre and drive all branding/ promotional activities around it in order to increase footfalls and enhance consumption

- Formulate the marketing calendar for the year

- Revenue generation - To work towards increasing revenue generation via SOH, other branding opportunities such as events and the LED screen,barters, outdoors, etc.

- Work with the creative agency to formulate and finalize various creative assignments for the mall.

- Formulate the annual marketing budget

- Formulate the annual events calendar at the beginning of the year

- Responsible for developing the annual advertising plan, public relations plan and ensure a cost effective media buying, quality checks, standardisation and periodical review

- Digital & Social Marketing : Advising and sharing the strategy with the digital team on the digital communication plan.

Required Candidate Skills:-

- MBA (Marketing) and/ or Post-graduation in Public Relations (Mass Communication, etc.)

- 10 - 15 years of experience. Preferably from retail industry.

- Good exposure to creative

- Knowledge of branding and promotions

- Sound understanding of PR, media, etc

- Exposure to large scale event management / execution.

- Good exposure to Digital Marketing

- Knowledge of pricing / budgeting

- Exposure to Marketing of Luxury or bridge to luxury in retail or hospitality preferred

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