General Manager - Marketing - FMCG/Startup

Please find the Job Description below :

1. 2+ years of sales and marketing work experience with leading FMCG companies

2. Bachelors/Master's degree from Tier 1 colleges - IIT / BITS / IIM / ISB preferred (MBA not mandatory)

3. Hands on experience in a startup or own venture is a plus .

Designation: General Manager -

Marketing Core Responsibilities:

- Define the overall plan for marketing team and work closely with the team to deliver it

- Define the brands' architecture, define its target audience, build customer personas, understand how they behave during transaction/offline interactions/website/app

- Spearhead the marketing strategy for all aspects of business including customer transactions, instore branding, activations, trading events

- Identify the right channels to target customers and optimize CAC

- Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy