General Manager - Marketing - FMCG - IIM/IIT/MICA/MDI/BITS

Our client is a very fast growing Series-B Fintech startup founded by ex-McKinsey, Amazon, JP Morgan, ITC, Nike with IIT Bombay founders fully funded by Top Global & Asian VCs, such as Accel Partners & Sequoia Capital.

It is an asset-backed online lending platform, aiming to disrupt the traditional brick and mortar lending models. With the scale of the web and advances in computing, big data, machine learning and mobile to bring transformative financial innovation to the market.

Core Responsibilities:

- Define the overall plan for the marketing team and work closely with the team to deliver it

- Define the brands' architecture, define its target audience, build customer personas, understand how they behave during transaction/offline interactions/website/app

- Spearhead the marketing strategy for all aspects of the business including customer transactions, in-store branding, activations, trading events

- Identify the right channels to target customers and optimize CAC

- Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for digital strategy

- Support ideation, execution and communication across advertising, social, experiential and media marketing campaigns

Desired Attributes:

- Hands-on approach for executing experiments and setting processes

- Creative, a high-hustler and should have a get-stuff-done attitude

- Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives

- Hands-on experience in Finance/FMCG/Tech startups is a plus

Media Links:

- http://bit.ly/VCCircle-Rupeek

- http://bit.ly/INC42-Rupeek

- http://bit.ly/ET-Rupeek